Our services are based on more than 50 years of combined experience working with and for nationally and internationally known clients providing:


Research

We specialize in attitudinal and behavioral research and analysis. Methods include:

  • Internet-based, mail/distributed, and telephone surveys
  • Focus groups via in-person gatherings, video conferences, and telephone conference calls
  • Comparison of client’s current data to national/local norms for their industry (SIC), geography, and field

Our key people have experience with: Zondervan, Moody radio and publishing, Willow Creek Association, Kraft Foods, P&G, Coca-Cola, Britannica, and many other non-profits and commercial ventures.

Strategic
Planning

Based upon the research, analysis, and vision for their organization we help develop strategies that will meet both the organization’s goals and make the vision a reality. Many times, this will include the development of:

  • Institutional vision
  • Mission statements
  • Branding examination
  • Goal setting to properly measure success is for the institution

Organizations we have worked with in strategic planning include: Pioneer Clubs, Willow Creek Association, Zondervan, Lutherans for Life, Christian Liberty Academy, among many.

Brand Development

All too often the brand of an organization (or church) is overlooked because it is assumed that their profile in the community or industry is so well known that there is no confusion. That is not always the case. We helped an organization with a high-profile name, but when key supporters were asked what the organization did, they could not define the ministry’s actions nor goals. They had a major branding problem which seriously hurt their donor development.

Branding development includes:

  • Consumer or industry research
  • Corporate research within the organization
  • Development of a brand logo based upon the vision and mission of the institution

Clients we have aided with brand development include: Family Christian Stores, WMBI-FM (Moody radio), Salem radio (Chicago), Pioneer Clubs, Zondervan, WOTV (Grand Rapids), and others.

Communications

The precision of a client’s message is critical for success, as are the media chosen to disseminate that message. All communications; from the person answering the phone, to the client’s website, or the most expensive media a client can afford to buy must be integrated into a single message envelope to be effective. Our services include:

  • Writing and design for all media
  • Social media advertising including Facebook, LinkedIn, Twitter, Pinterest, and Instagram
  • Mass media planning and buying (radio, TV, newspaper, magazine, etc.)

Our experience includes: Advocace, Youth for Christ Chicago, Lutheran Church Charities, Zondervan, Biblica, Tyndale Publishing, Crossway, Pioneer Clubs, and more.

Campaign
Analysis

After all is said and done, what are the results? Grace measures the end results of our efforts and the client’s investment so that adjustments could be made in the future to make any campaign more effective both in results and costs.

Grace approaches work with clients from a different perspective than most other marketing companies. We are heavily research based, from which we build strategies to solve client’s challenges and execute tactics to make the client’s vision a reality.